Kraft/Heinz Commercial – What Gives?!

Have you watched the Kraft/Heinz Macaroni and Cheese and shredded cheese commercials?

Let me tell you, I am very troubled by some of them! One in particular stands out. It is the “We’ll Sleep Here” commercial.

It starts with a rather obnoxious little 10-year-old girl sitting at the table with a disgusted look on her face and a plate of broccoli in front of her.  She then angrily pushes her plate away from her. Her older brother is sitting next to her, but he doesn’t play a significant role in the commercial.

The parent exclaims, “No one leaves the table until you’re finished.” The girl crosses her arms and says, “Fine, we’ll sleep here.” 

The commercial then cuts to a new batch of broccoli with cheese on it. Now everyone is eating with smiles on their faces while Enya is singing “Only Time.” So very soothing and beautiful. NOT!

There are other Kraft/Heinz commercials for Mac and Cheese/Cheese where the kids are equally undisciplined and in each circumstance the parents acquiesce. Well, these commercials don’t work for me at all!

If one wants to put cheese on broccoli so that the kids will eat it –great. Personally, I’m not sure that’s going to work.

Further, if a kid wants to occasionally eat “junk food” –it’s A- Ok with me.  Let’s be clear: Kraft Mac and Cheese is junk food.  If you don’t believe me –look at the ingredients:

PASTA PRODUCT (DURUM WHEAT FLOUR, WHOLE WHEAT FLOUR, GLYCEROL MONOSTEARATE)

CHEESE SAUCE MIX (WHEY, CORN SYRUP SOLIDS, MILK, PALM OIL, MILK PROTEIN CONCENTRATE, MODIFIED FOOD STARCH, MILKFAT, SALT, MALTODEXTRIN, CONTAINS LESS THAN 2% OF CALCIUM CARBONATE, SODIUM TRIPHOSPHATE, MEDIUM CHAIN TRIGLYCERIDES, DRIED BUTTERMILK, CITRIC ACID, SODIUM PHOSPHATE, CREAM, LACTIC ACID, CALCIUM PHOSPHATE, NONFAT DRY MILK, GUAR GUM, CHEESE CULTURE, WITH PAPRIKA, TURMERIC, AND ANNATTO ADDED FOR COLOR, ENZYMES, NATURAL FLAVOR, XANTHAN GUM); MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES.)

One serving also has 510 mg of sodium.

I bet you think I dislike these commercials because of the lack of nutrition in the product.  Well, you’re wrong. The reason is:  I cannot believe that Kraft is encouraging kids to be obnoxious and parents to just give in to their whims. l certainly understand that on occasion, we’ve all “chosen our battles.”  Sometimes, after a long day, it’s just easier for us! But these commercials don’t represent that.

Kraft is not doing parents a favor. It suggests that a child can be a brat and get what they want.   It seems to say, “the brattier the better.”  Again, that doesn’t work for me and it never happened in our home.  Even as a grandparent, I can assure you, if Niccie behaved badly, she would NOT get want she wants.  In children or adults, bad behavior does NOT get rewarded.

I’d like to redo the commercial.

Option 1 Same dinner scenario. The mom says, “OK, knock it off, you’re being a brat. I’m too tired to deal with you tonight.”  Then she  turns to  her husband and says, “You deal with your two kids, I’m going to take a bath.”  I was going to say, “I’m going to get a glass of wine,” but I suppose you can’t do that in a kid’s commercial.

Option 2 And this is my personal choice. When the daughter says, “Fine, we’ll sleep here,” then the next scene would show the two kids sleeping on the table the next morning.  I’d probably then have them eat the damn broccoli from the night before.   

Walter and I were tough parents.  Jamie was a great son, but sometimes we had to reel him in.   Niccie has always been a lovely young lady.  But I have watched Jamie and Cheryl give her the “parent talk” in no uncertain terms.

Good parents sometimes have children who don’t turn out well.  And bad parents sometimes have kids who learn what not to do as a parent.  But I feel most confident that giving into a child’s little temper tantrums is not the answer.

Obviously, this struck a chord in me. I’d love to hear your opinion….maybe I’m just too old for this modern parenting.  Let me know.


3 thoughts on “Kraft/Heinz Commercial – What Gives?!

  1. You are right!! I had a problem with it also. As you said, it’s telling kids to be “bratty and rude” and you get whatever you want from your parents. She would have been sent from the table, still hungry, if she was in my house acting like that. No one likes bad kids, no matter how “cute” they may be on the outside. That behavior makes a cute kid very “ugly” in my opinion. Thanks Tiffany, for sharing. 🙂

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